Think Baidu‘s just a Google copy? Think again. The Chinese search engine that dominates domestic searches may have a lot in common with the “do no evil” American search giant, but it is in itself a whole other animal.
On March 10th my good friend and business partner, Professor Lonnie Hodge, will be joining Grace Zhou, manager of Baidu’s international office, to present the Baidu Basics webinar. They’ll be joined by Sam Flemming, CEO and Founder of CIC, an innovative IWOM research and consulting firm out of Shanghai.
Moderating the event, in between filming new video podcasts for her site, will be the always perspicacious Christine Lu – whom many know as the voice of the infinitely informative China Business Show (underpant interviews aside).
The free webinar will discuss “how Baidu works, efforts Baidu is making to reach and connect with international clients, how to buy Baidu keyword campaigns, how Baidu works with foreign and domestic SMEs, and best practices for Baidu keyword campaigns and search submission.”
This is not to be missed for anyone with an interest in how they can bring their business in sync with China’s largest search engine, and in turn capture a part of that massive search market.
If you’re interested in checking it out, be sure to sign up via the form on the Culturefish Media site.
