Long-time China expat blogger Oli, of djod.co.uk, is taking on the task of becoming “the world’s first Blogstar” via a rather zany new webcast called (appropriately enough) Blogstar.tv.

The just released first episode, Window to the West, follows Oli on his search to secure more Chinese visitors to his blog. Anyone looking for seriousness need not watch, as the humorous hand-held video is anything but.

The playfully self-jibing webcast blends Shanghai expatry with a healthy dose of Web geekery and a decent amount of booze and girls. Check it out:

We’d also like to know what ayi service Blogstar has.

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